Every Tri-Auto direct mail piece includes a PURL (Personal URL) address unique to the recipient and motivation to visit the microsite it leads to. Marketvision 7™ microsites collect contact information from visitors and feature multiple points of engagement, including:

• NADA® Guides Value Calculator - users enter their vehicle details and are presented with an NADA® Guides vehicle value along with a trade-in incentive.
• Appointment Calendar - users are motivated with an incentive to set an appointment with your dealership.
• Social Share - users share your message across their social network which amplifies your marketing message and enhances its impact.
• Credit Leads - at the end of the microsite experience, users are directed to a credit website to begin the application process with your dealership.
• Trigger Emails - after their visit, users receive a follow-up email with targeted content based on their interaction.