Why Compliance with State and Federal Legislation is so Important

Numerous state and federal organizations enforce compliance with the acts of legislation that regulate advertising. For example the Federal Trade Commission enforces The Federal Truth in Lending Act and The Federal Deceptive Mail Prevention and Enforcement Act. These are just two of many applicable laws that require advertising meet specific criteria. Every state has enacted legislation banning “deceptive” advertising. Every state has enacted legislation governed by the Attorney Generals in the operation of sweepstakes promotions. Failure to strictly comply with said laws may result in a sweepstakes promotion being deemed an “illegal lottery.”

Tri-Auto Wants Your Advertising to be Safe

Tri-Auto has put the following practices in place to put your mind at ease:

• A team of compliance professionals, including an on-staff attorney and compliance proof-readers review every ad we produce.
• Procedures to protect your advertising from claims of copyright and trademark infringement.
• Regular review of individual state and federal sweepstakes and advertising laws.
• Ongoing updates with consumer protection agencies, such as the Better Business Bureau, for advisory publications governing automotive advertising.
• Knowledge of the privacy rules for consumer financial data as applied by The Federal Gramm Leach Bliley Act.
• Monitoring of lawsuits filed against dealerships to maintain a database of advertising regulations.

The SafeWatch Seal

The Tri-Auto SafeWatch seal means you can take comfort that your advertising has been reviewed by a team of knowledgeable compliance professionals.