With Variable Data Printing You Get...

1. Personalized Direct Mail

   

   Attention-getting direct marketing is the first step. Consumers are hit with more than 3,500 media messages in any given day. Your unique and highly personalized message will break through the clutter, grab their attention and compel them to act.

   Each mail piece is specially personalized to the recipient.

2. PURL

   

   Your mail piece also includes a PURL, a unique web address driving the reader to a personal website. Each is constructed with images and personalized text to complement your direct mail campaign and connect your dealership to thousands of prospects on a personal level in a matter of minutes.

   Personal website address.

3. Detailed Sales Lead

   

   Each PURL collects the consumer information you desire (trade-in details, credit history, and additional personal information) and generates a detailed lead for your salespeople. Imagine being able to quickly connect with every prospect who reacts to your advertising message!

   Detailed report for immediate follow-up.

4. Powerful Results

   

   Your highly personalized direct marketing campaign will receive more attention and better readership than traditional direct mail. More attention + better readership = powerful results. Expect more ups in your showroom and more leads than ever before!

   Expect 2-3x the results compared to traditional direct mail